We’ve been talking lately about how exactly to boost your organization marketing with Instagram. Unlike what lots of people still believe, Instagram isn’t only a fun app where you can post food, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: there are several people on the market who promise to grow your Instagram followers by the thousands, but beware. A lot of them use fake accounts created by bots to inflate your numbers.
These kinds of followers have zero value. Actually, they are able to even be dangerous, attempting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these bad bots account for 28.9 % of bots on Instagram.
The ultimate way to build your Instagram followers is by being authentic to your brand as well as your audience.
instagram followers Here are 3 tips to help you get real Instagram followers:
Tell a tale with Hashtags
It’s great to use your business name as a hashtag, but you have to think beyond that.
To be able to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You would like to start a conversation when you’re sharing posts for things such as:
A good example of a brandname would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage people to gather and share their chips, and to use the hashtag if they share photos of these meetups.
Through the use of engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram.
Instagram is all about photos, so many people think about the caption as an afterthought.
Don’t neglect the image caption! You will generate engagement and promote sharing by using descriptive words that may engage, inspire and entertain your followers.
Here are some suggestions to help you build-up followers on Instagram together with your posts:
Use questions in your caption. Write your question at the beginning of the post in order that people see it first.
Get personal with your post. Tell a tale about yourself, or how your product helped or inspired someone else.
Ask visitors to tag others. Asking people to tag three of their close friends or tagging someone they are grateful for brings other potential followers in to the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals all over the world.
Remember with regards to using Instagram posts to get followers, it’s all about being authentic. Avoid questions atlanta divorce attorneys single post or tell an individual story that isn’t genuine.
One of the best ways to build your Instagram followers would be to get to know your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening near you by visiting the search page and clicking on the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment and even an emoji and follow the person if you like what you see. Hopefully, this will be the start of an organic interaction.
For example, if you offer life coaching services, you can type in your location accompanied by “entrepreneurs.” Local entrepreneurs could be searching for more work and life balance or help with life goals or career challenges.
Similarly, in case you have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to be sure they’re alert to your Instagram presence, and follow them.
These are the best ways to build Instagram followers the correct way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works with entrepreneurs who struggle with getting the insufficient knowledge, skill and support had a need to create their web business presence.